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Flipping
a website for a profit
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GOOGLE
ADSENSE FOR YOU WEBSITE OR BLOG
GOOGLE ADSENSE
Google Adsense
is an amazing advertising program that lets you earn an
online income
from your site by a variety of revenue generating programs.
We compiled a list of common Google tips and tools to ensure
you a bigger online income.
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15 Common
Google Adsense Mistakes
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Never click
your own adsense ads or get them clicked for whatever
reason. You know this one very well. This is a sure-fire way
to close you Adsense account. Never tell your office
associates or friends to click on them. Keep a check if your
family or children are busy increasing your income by
clicking your ads and indirectly trying to stop your income.
Don't even think of offering incentives for clicks, using
automated clicking tools, or other deceptive software.
Adsense is very smart to detect fraudulent clicks. Check the
ads which appear on your pages by the Google Preview tool if
required. |
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Never change
the Adsense code. There are enough means of adsense
optimization & customizations available to change the
colour, background or border to suit your needs. Do whatever
you want to do outside the code, never fiddle within the ad
or the search code. They know it when you do. The search
code has more limitations to colour and placement, but you
should adhere to the rules. The code may stop working and
violates the TOS. |
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Do not place
more than 3 ad units and 3 ad links or 2 adsense search
boxes on any web page. Anyway, ads will not appear in those
units even if you place more ad units. But this is the limit
they set, so it is better to stick to it. |
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Do not run
competitive contextual text ad or search services on the
same site which offer Google Adsense competition in their
field. Never try to create link structures resembling the
adsense ads. Never use other competitive search tools on the
same pages which have Adsense powered Google search. They do
allow affiliate or limited-text links. Update: Google has
allowed you to run contextual advertising like Yahoo ads,
Chitika etc provided the ads do not resemble Adsense ads. |
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Do not
disclose confidential information about your account like
the CTR, CPM and income derived via individual ad units or
any other confidential information they may reveal to you.
However, you may reveal the total money you make as per
recent updates to the TOS. |
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Label headings
as “sponsored links” or “advertisements” only. Other labels
are not allowed. I have seen many sites label ads with other
titles. Dont make your site a target in a few seconds gaze. |
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Never launch a
New Page for clicked ads by default. Adsense ads should open
on the same page. You may be using a base target tag to open
all links in a new window or frame by default. Correct it
now as they do not want new pages opening from clicked ads. |
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One Account
suffices for Multiple websites. You do not need to create 5
accounts for 5 different websites. One account will do. If
you live in the fear that if one account is closed down for
violation of TOS, believe me they will close all accounts
when they find out. You can keep track of clicks by using
channels with real time statistics. They will automatically
detect the new site and display relevant ads. |
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Place ads only
on Content Pages. Advertisers pay only for content based
ads. Content drives relevant ads. Although you might manage
some clicks from error, login, registration, “thank you” or
welcome pages, parking pages or pop ups, it will get you out
of the program. |
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Do not mask ad
elements. Alteration of colours and border is a facility to
blend or contrast ads as per your site requirements. I have
seen many sites where the url part is of the same colour as
the background. While blending the ad with your site is a
good idea, hiding relevant components of the ads is not
allowed. Also do not block the visibility of ads by
overlapping images, pop ups, tables etc. |
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Do not send
your ads by email. Html formatted emails look good and allow
placement of these javascript ads. But it is not allowed as
per TOS. You do not want impressions registering on their
logs from any email even once. They are watching! |
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Keep track of
your content. So Adsense is not allowed on several non
content pages. But it is also not allowed on several content
pages too. Do not add it on web pages with MP3, Video, News
Groups, and Image Results. Also exclude any pornographic,
hate-related, violent, or illegal content. |
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Do not alter
the results after ad clicks or searches – Ensure you are not
in any way altering the site which the user reaches to after
clicking the ads. Do not frame, minimize, remove, redirect
or otherwise inhibit the full and complete display of any
Advertiser Page or Search Results Page after the user clicks
on any Ad or Search results. |
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Avoid
excessive advertising and keyword stuffing – Although the
definition of ‘excessive’ is a gray area and is subject to
discretion, yet Google adsense with correct placement,
focused content and high traffic will get you much more
income than other programs, so excessive advertising is not
required. Keyword stuffing does target better focused ads,
but overdoing it is not required. |
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Ensure you
Language is Supported – Adsense supports “Chinese
(simplified), Japanese, Danish, Korean, Dutch, Norwegian,
English, Polish, Finnish, Portuguese, French, Russian,
German, Spanish, Hungarian, Swedish, Italian and Turkish”.
In addition, AdSense for search is available in Czech,
Slovak, and Traditional Chinese. If your web pages language
is not supported, do not use the code on such pages. |
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Whenever in
doubt, it is better to ask for adsense help from the learned
staff of Google Adsense. They are very helpful! |
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HOW TO
INCREASE GOOGLE ADSENSE CTR?
Post Adsense
ads on text rich pages and make sure that Adsense had a
bunch of keywords to work with. Getting Higher paying
keywords is better of course.
Get rid of public service ads, which pay you nothing for
your efforts.
Avoid titles like the approved ‘Sponsored Links’ and
‘Advertisements’ above the Adsense ads.
Use section targeting – you can target an ad unit to a
specific section of your blog, as well as block out
irrelevant sections like navigational links. Useful to get
more targeted ads.
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